Clovered is an independent property insurance agency based in Florida. It's a subsidiary of Universal Insurance Holdings, a publicly traded firm and owner of Universal Property & Casualty, Florida's largest private home insurance company.
I've been a content writer at Clovered since 2020. For the Clovered brand, I usually write informational content with SEO in mind to drive organic traffic and ultimately attempt to bind policies online with our agency.
Explore a featured selection of my work for Clovered below. In 2023, I was responsible for seven of the top ten ranking articles on the site. They accumulated over 97,800 clicks combined while we grew our organic traffic by about 60% from the year before.
This is a small sample of my contributions to the site, which currently features over 700 pieces of informational insurance content, about 350 of which I was happy to write or edit.
I conduct the appropriate keyword research and manage the scheduling of the articles on the site. My role requires me to contribute to other written copy for Clovered, too, including email campaigns, ad landing pages, and more. I also edit other writers' and departments' copy as needed.
C. S. Lewis